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FACEBOOK MONETIZATION • UPDATED FOR 2026
How to Make Money on Facebook in 2026
A Step-by-Step Beginner Tutorial
Facebook isn’t just somewhere to scroll anymore. In this guide, I’ll show you how to set up your account, create the right content, check your monetization options and build multiple ways to make money from your Facebook audience.
▶ WATCH THE VIDEO START THE TUTORIAL ↓💡 Before We Start
You do not necessarily have to wait for Facebook to pay you directly before you can make money using Facebook.
In this guide, I’m going to show you both sides: Facebook’s own creator monetization opportunities and ways to use your audience to generate income through affiliate marketing, digital products, services and other business models.
🎥 Watch the Tutorial First
If you’d like the quick overview before following the detailed instructions, watch my video below. Then come back to this guide and work through each step.
First: How Do People Actually Make Money on Facebook?
Before changing any settings, understand the bigger picture.
Facebook can be the actual income source, or it can be the traffic source that sends customers somewhere else.
YOUR FACEBOOK CONTENT
VIEWS + FOLLOWERS + TRUST
Facebook Monetization
Affiliate Marketing
Digital Products
Services
Sponsorships
Step 1: Decide Whether You Need a Page or Professional Mode
Facebook gives creators and businesses different ways to establish a public presence.
If you’re building around yourself as the creator, Professional Mode may make sense.
If you’re representing a business, company, brand or product, a Facebook Page may be the better choice.
Professional Mode
Good for creators building around their personal profile.
✓ Keep your existing profile
✓ Build public followers
✓ Access creator insights
✓ Access eligible monetization tools
Facebook Page
Good for a company, organization, product or separate brand.
✓ Separate business identity
✓ Business management tools
✓ Public followers
✓ Professional insights
Step 2: Turn On Professional Mode
If you’re using your personal profile as a creator, go to your Facebook profile.
📱 On Facebook:
1. Open your profile.
2. Find the options menu underneath your cover/profile area.
3. Select Turn on professional mode.
4. Confirm that you want to turn it on.
Turning on Professional Mode does not create an entirely new Facebook account. Facebook says your existing friends, followers and profile content remain, while professional tools and insights are added.
VISUAL TO ADD HERE
Add a screenshot of your Facebook profile showing the menu where “Turn on professional mode” appears. Circle the option or add an arrow pointing to it.
Step 3: Open Your Professional Dashboard
Once Professional Mode is active, look for your Professional Dashboard.
This is one of the most important areas to learn because Facebook puts your creator data and tools here.
Inside Professional Dashboard, look for:
📊 Reach
👥 Audience insights
▶️ Content performance
💬 Engagement
🔗 Clicks
💰 Monetization
VISUAL TO ADD HERE
Screenshot your Professional Dashboard. Add arrows pointing to Insights, Content and Monetization so readers immediately know where to look.
Step 4: Check Your Facebook Monetization Status
Now look inside Professional Dashboard for the Monetization section.
Facebook’s Content Monetization program can pay eligible creators based on the performance of eligible content.
Facebook says eligible formats can include:
As of 2026, Facebook Content Monetization remains invite-only.
But Facebook says creators can express interest through the mobile app.
Try this path:
Professional Dashboard
↓
Monetization
↓
Content Monetization
↓
Complete the Interest Form
If you don’t see the same options, don’t panic. Eligibility and feature availability can vary by account, region and program status.
IMPORTANT SCREENSHOT
Add a screenshot of the Monetization section of your Professional Dashboard. Blur any private payment or account information before uploading the image.
Step 5: Choose a Niche Facebook Can Understand
This is where your actual content strategy starts.
Ask:
“What do I want people to follow me FOR?”
Some examples:
You can have personality and talk about different things, but your main content should give people a clear reason to follow.
Step 6: Find 30 Questions Your Audience Is Already Asking
Don’t sit around trying to invent viral content.
Start with questions.
If your niche is making money online, examples might be:
“Can you really make money from Facebook?”
“How many followers do you need?”
“How do Facebook Reels make money?”
“Can beginners make money with affiliate marketing?”
“What can I sell on Facebook?”
“How do I get more Reel views?”
“Why aren’t my Facebook posts reaching anybody?”
Every question can become a Reel, text post, Story, graphic or longer video.
Step 7: Create Original Facebook Content
This step has become extremely important.
Facebook is putting more emphasis on original content.
🚨 Don’t Build Your Page Like This
Download somebody else’s viral Reel.
Remove the watermark.
Add captions.
Change the speed.
Add a border.
Then call it “original content.”
Facebook says duplicative content and minor edits to another creator’s work can be deprioritized.
If you’re using outside material for commentary, reaction or education, add something meaningful:
Your analysis.
New information.
Education.
Original storytelling.
Substantial creative value.
Step 8: Use This Simple Reel Formula
HOOK
Give them a reason to stop.
VALUE
Deliver the information you promised.
NEXT STEP
Give them a reason to comment, follow, click or watch another post.
Bad opening:
“Hey guys! Welcome back. I hope everybody’s having a wonderful day…”
Better opening:
“If you’re posting on Facebook for free every day, here’s how that content could potentially start making you money.”
One gets to the point.
The other gives people time to scroll away.
Step 9: Use More Than Reels
Reels are important, but Facebook isn’t only a video platform.
One topic can become several pieces of content.
ONE TOPIC:
“How to save $200 this month.”
🎬 Reel: 3 expenses to cut this week
✍🏾 Text post: What’s one bill you think you’re overpaying?
📷 Graphic: 5 bills to negotiate
📖 Story: Poll — “Have your bills gone up this year?”
🎥 Long video: My complete monthly expense audit
Step 10: Learn Your Facebook Insights
Don’t guess about what your audience likes.
Look at your data.
Watch these numbers:
👀 Views
⏱️ Watch time
💬 Comments
↗️ Shares
❤️ Engagement
👥 Followers gained
🔗 Clicks
💰 Monetization metrics, when available
VISUAL TO ADD HERE
Use a screenshot of your Facebook content insights. Circle views, watch time, engagement and followers gained.
Step 11: Repeat Your Winners
Suppose you post:
“5 AI Tools Every Small Business Should Know”
And it performs three times better than everything else.
Don’t immediately switch to:
“How I Cook My Sunday Pot Roast.” 😂
Make:
“5 MORE AI Tools for Small Businesses”
“3 Free AI Tools Small Businesses Are Sleeping On”
“I Tested 10 AI Business Tools — Here Are the Winners”
“Don’t Pay for These AI Tools Until You Try These Free Ones”
That’s how you turn one successful topic into a content series.
Step 12: Start Building Multiple Income Streams
This is the part I really want beginners to understand.
You don’t have to wait for Facebook to pay you
to make money USING Facebook.
Income Stream #1: Facebook Content Monetization
If Facebook invites you and your content qualifies, eligible content can generate performance-based earnings.
Facebook has introduced metrics such as Qualified Views, Earnings Rate and Non-Qualified Views to help creators better understand monetization performance.
Income Stream #2: Affiliate Marketing
Affiliate marketing means recommending a product or service and potentially earning a commission when someone completes a qualifying purchase or action through your tracking link.
For example:
AI creator: Recommend useful AI software.
Beauty creator: Recommend hair or beauty products.
Travel creator: Recommend luggage, travel tools or booking services.
Business creator: Recommend software, website tools or business education.
Fitness creator: Recommend equipment or training resources.
Always disclose affiliate relationships clearly.
Income Stream #3: Digital Products
Instead of recommending somebody else’s product, create your own.
Ebooks
Checklists
Templates
Courses
Guides
Income Stream #4: Sell Your Services
Facebook can also generate customers for an existing business.
That includes:
Hairstylists.
Insurance agents.
Real estate agents.
Photographers.
Coaches.
Consultants.
Tax professionals.
Freelancers.
Instead of constantly saying:
“BUY FROM ME!”
Answer questions your ideal customer is already asking.
Income Stream #5: Facebook Stars
Eligible participating creators can also receive Facebook Stars from viewers on supported content.
Stars are another reason to build a real community instead of chasing empty views.
Income Stream #6: Sponsorships
Brands may pay creators to introduce products to relevant audiences.
And remember:
A smaller TARGETED audience can sometimes be more valuable than a huge random audience.
Step 13: Follow This Beginner Posting Schedule
| Day | Content | Goal |
|---|---|---|
| Monday | Educational Reel | Reach new people |
| Tuesday | Question/Text Post | Generate conversation |
| Wednesday | Reel or Story | Build trust |
| Thursday | Graphic/Photo | Shares & saves |
| Friday | High-curiosity Reel | Discovery |
| Weekend | Community + Analytics | Learn & improve |
Your First 30 Days
Week 1
SET UP
Professional Mode, niche, bio, dashboard and monetization check.
Week 2
CREATE
Publish several original Reels plus text/photo content.
Week 3
ANALYZE
Identify your strongest topics, hooks and content formats.
Week 4
DOUBLE DOWN
Create more content around the topics your audience responded to.
Step 14: Build Something Facebook Can’t Take Away
This may be the most important step in the entire tutorial.
Facebook is incredibly useful for reaching people.
But Facebook owns the platform.
You don’t.
USE FACEBOOK TO BUILD:
YOUR WEBSITE
YOUR EMAIL LIST
YOUR PRODUCTS
YOUR BRAND
Algorithms can change.
Monetization requirements can change.
Platforms can change.
That’s why I like the idea of using Facebook as a traffic source while building an online business outside the platform too.
Ready to Take Your Facebook Training Further?
Getting Facebook views is one thing.
Learning how to turn that traffic into an actual online business is the next step.
That’s why I recommend checking out this Facebook traffic case study inside Wealthy Affiliate.
The training goes beyond simply getting attention on Facebook and discusses using Facebook traffic as part of the process of generating earnings online.
📚 Training: How to Turn Facebook Traffic Into Earnings
If you want to continue learning how Facebook traffic can connect with a website and an affiliate marketing business, this is a natural next lesson after completing this tutorial.
Affiliate Disclosure: The link above is an affiliate link. I may receive compensation if you join or purchase through my link, at no additional cost to you. Results are not guaranteed and depend on your own effort, strategy and execution.
Frequently Asked Questions
Can you really make money on Facebook?
Yes. Eligible creators can potentially earn through Facebook’s monetization programs, while creators and businesses can also use Facebook to generate affiliate commissions, product sales, customers, sponsorship opportunities and other revenue.
Do I need a Facebook Page to make money?
Not necessarily. Facebook Professional Mode lets eligible creators use their existing profile while accessing professional tools and insights. Businesses and brands may prefer a Facebook Page.
How do I check Facebook monetization?
If you’re using Professional Mode, open Professional Dashboard and look for the Monetization section. Available options depend on your account and eligibility.
Can I make money before Facebook monetizes my account?
Yes. Facebook can be used to attract people to affiliate offers, your website, digital products, services or other legitimate business offers even if Facebook itself is not paying you for content.
Can I repost other people’s videos and monetize them?
Facebook is increasingly prioritizing original content. Reposting or making minor changes to another creator’s work can reduce distribution and may affect monetization. If you incorporate third-party material, focus on adding substantial original information, analysis or creative value and make sure you have the necessary rights to use it.
How long does it take to make money on Facebook?
There is no guaranteed timeline. Results depend on your niche, content, audience, consistency, monetization strategy and eligibility for Facebook programs. Treat it as building an audience and business rather than expecting instant income.
Final Thoughts
You don’t need to approach Facebook thinking:
“How do I get Facebook to pay me?”
Ask a bigger question:
“How can I turn the attention I build on Facebook into multiple income streams?”
That’s a completely different mindset.
Create original content.
Help a specific audience.
Study your analytics.
Repeat what works.
Monetize responsibly.
And most importantly, use social media to help you build something that belongs to you.
Now Put It Into Action
Start with your Facebook setup today, publish your first original pieces of content, and then continue your training to learn how Facebook traffic can become part of a larger online business.
▶ WATCH MY VIDEO 🎓 CONTINUE THE TRAINING